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Blast Email Analytics

You can find out how well your e-mail blast was received by your audience with the Blast Email tool.  This will allow you to determine what works best when trying to reach out to people in your riding.  You can then adapt future blasts in a way that will appeal to a wider audience.

1. From the Shared Contacts tab of the Main Menu, click on Letters • Emails on the left-hand side. Click on Blast Emails.

Blasts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. On this page you will find various components that can be useful in determining the success of your blast.

The top section allows you to narrow your search to find a specific blast email. You can filter your results by the name of your blast email, who it was created by, the date it was created on or the date it was scheduled to be sent out. If you do not narrow these parameters, all your blast emails will appear in the list. If you aren’t seeing the blast email that you are looking for, you may have added too much criteria to this section.

blastmails

 

3.  The bottom section shows you detailed statistics on each of your email blasts. These are the components that you will see:

A. Status: The status section will show if the email has been sent, if it is scheduled to go out, or if it has been cancelled.

B. Date Scheduled: The time your email is scheduled to go out or when it was send out.

C. Total Emails:  The number of recipients you sent your email to.

D. Bounces: The number of emails that were not able to make it to its destination. Once an email has bounced three times the recipient is then flagged as having a bad e-mail address. The email can bounce for different reasons, notably if the email has a spelling mistake, if the recipient’s mailbox is full, or if the email is no longer valid.

E. Opened:  This is important as it will allow you to see how many people opened your email.  This can be an indication of whether or not the subject line of your email was effective in drawing people in. Note that one person can open the email multiple times and that will affect your numbers.  Likewise, if the email is forwarded to others, this will also appear in your stats under this section.

Note: Only certain email providers will send an “open signal.” This means that your number of opens is not necessarily an indication of the actual number of people who opened the email. That said, the number is still an important indication of interest in the email blast as the recipients whose email providers do send an open signal will always send it. This will allow you to measure their interest over time.

F. Clicks:  This is an indication of how well your message came through and how many people were motivated by the content of your e-mail to click through to the next step. Again, if the email is forwarded to others, this will also affect the numbers that appear in this section.

G. Unsubscribed: This is the number of individuals who unsubscribed from your email. If there is a high number of people who have unsubscribed, you may have to review who is on your list and tailor it accordingly.

3. You can click on the name of the blast email in order to take a better look at the results.

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4. You can also select a specific Blast Email for more detailed statistics. You will see additional components that will give you a better sense of how your emails are received.

Detailed stats email

A. Soft Bounces: This is the number of emails that bounced because the mailbox was full or other similar reasons.

B. Hard Bounces: This is the number of emails that are actually incorrect.

C. Unique Opens: This tells you how many individual people have opened the email. This is a more accurate reflection as it does not track how many times a person has opened the email.

5. If you click on Recipient List at the bottom of your Blast Email page, you will be able to see all individual recipients and their individual statistics.

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You can see how many times a person has read your email, whether they opened it, how many times they clicked on it and whether they unsubscribed.

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Note: You may notice that some people do not have a # of reads, but do have a number of clicks. This means that their email does not send read receipts. Liberalist will track all click-throughs.

Note: Another useful tool is that you can also create lists of people based on their actions (e.g. opens, clicks, etc.). You can do this by using the Blast Emails section of the Create a List page.

 

Watch our video on Blast Analytics

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