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Tips on avoiding the Junk Mail folder

No matter how good the developers are at keeping your emails out of junk mail folders, you can still get ‘junked’ by sending an e-mail that may be perceived as spam.

  1. Avoid using free email accounts like gmail, yahoo, or hotmail, that will block your account from sending emails to over a certain number of people per day.
    Instead use Liberalist, where the only limit to the size of your recipient list is the number of emails you’ve collected.
  2. Avoid using free email accounts like gmail, yahoo, or hotmail, that are easily identified as ‘spam’ accounts and blocked by your recipients’ email tools.
    Instead use Liberalist, where you’re not automatically identified as a spammer. Your small monthly fee pays for a team who’s working even now to make sure Liberalist emails get to their recipients.
  3. Avoid setting your reply-to email as a free account like gmail, yahoo, hotmail, etc. Your recipients’ email tools flag emails sent to big lists with free reply-to email addresses as potential spam.
    Instead buy a cheap domain (like and use it to create a basic email address you can use for email blasts (like
  4. Avoid starting your emails with greetings like “Dear Friend”. Your recipients’ email tools screen all incoming emails for greetings like “Dear” and use their presence as an indicator that the email might be junk.
    Instead use Liberalist’s variable field “{firstname}” without putting a greeting like “Dear” or “Hi” first.
  5. Avoid using lots of punctuation marks and capitals in your subject line (e.g. ~SIGN OUR PETITION!!!)
    Instead spend a bit more time to write simple subject lines that pack a punch on their own “Ask Mr. Harper to come clean”.
  6. Avoid sending people emails that aren’t relevant to them – and make sure it’s really obvious how to unsubscribe from your emails. The more people who flag you as spam (instead of unsubscribing using the link at the bottom of your email) the harder it is to keep your emails out of junk mail folders.
    Instead use the Create a List function to craft each email’s recipient list to just those who might find your email interesting or useful. Make sure that your unsubscribe link is prominent by customizing the Email Preferences text.
  7. Only send emails to people who have signed up to your email list or have indicated that they would like to receive your emails.

Do you have your own tips for avoiding spam filters and increasing open rates? Post them here!