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My Voters – Variables in Counts and Crosstabs

This document provides an overview of the different fields that can be analyzed using Counts and Crosstabs on the My Voters tab.

This overview will help you understand the type of analysis Counts and Crosstabs is able to complete.

Click here for a simple overview of how to analyze your Voter File or Shared Contacts.

The Counts and Crosstabs tool can require a lot of computing power depending on the size of your list and how many different fields you are analyzing at once. In some cases you may be restricted to a limited number of fields.

In total there are 6 different types of fields available for analysis on the My Voters tab. These include:

  • Activist Codes – Displays Counts for flags assigned to voter profiles to indicate different traits (i.e. donor, language, interests, volunteer…)
  • Data Field – Displays demographic, geographical and voting history information.
  • Master Survey Question – Displays Counts for Voter IDs between elections.
  • Scores – Display Counts of population segments that have a given probability of exhibiting certain characteristics (i.e. probability of Party Preference = “Liberal”) .
  • Survey Questions – Displays the Counts of  your Voter IDs from 20011 and 2008.
  • Targets – Displays the Counts of specially designed Targets/metrics (i.e. # of times Canvassed as Liberal, # of times Lawn Sign displayed, and Other Party Supporters).
Fields from the Counts and Crosstabs (My Voters) tool.

Fields from the Counts and Crosstabs (My Voters) tool.

Activist Codes

The Activist Code field allows you to display information about a wide variety of Activist Codes stored in the system.

Find out more about Activist Codes.

If you select an Activist Code as a Columns, two rows will be generated, Yes and No.

1 Column 1 - Sign 11

If you select an Activist Code as a Section, two Crosstabs will be generated, Yes and No.

2 Crosstab 1 - Sign 11

Yes = Assigned the chosen Activist Code
No = NOT assigned the chosen Activist Code

Data Field

Data Fields include a variety of different information. Depending on the size and type of your list some of these categories (“Riding” for example) will generate dozens of different rows and can ONLY be displayed as columns. On the other hand, some will only display 3 categories (“Sex” for example), and lend themselves to analysis via Crosstabs.

Voting Information: Advance Voting and General Voting.

Displays five categories: Voted “0 of 3”, “1 of 3”, “2 of 3” and “3 of 3” elections, and Unknown (no data).
3 Crosstab 1 - General Voting

Demographic Information: Age and Sex.

Sex: Displays 3 categories: Male, Female and Unknown (no data).

4 Crosstab - Sex

Age: Displays 6 categories: “18 to 24”, “25 to 34”, “35 to 49”, “50 to 64”, “65+” and Unknown (no data).

5 - Crosstab - Age

Location Information: Province, Riding, and Municipality.

NOTE: Because this field has the potential to have many different categories, it can only be used in the Column section.

6 - Column - Municipality

Master Survey Question

The Master Survey Question displays Voter ID counts from non-election years.

2012 Affiliation: Displays 11 categories.

Master ID

Survey Questions

The Survey Question field allows you to display information about the number of people who answered a specific Survey Question and what their response was.

The Survey Questions are broken down by year (1997 – Current) and by type.

The results are displayed in a manner similar to the Master Survey Question seen above.


Scores in Liberalist are a tool that allows you to access and use Predictive Voter Modelling (PVM). The tool breaks up a given population into 10 deciles, and 1 unknown category (no data).

A decile is defined as being:

Each of ten equal groups into which a population can be divided according to the distribution of values of a particular variable.

There are a number of different Scores that can be used to analyze a population segment, including:

  • Likely_To_Vote_Decile
  • Party_Preference_Lib_Decile
  • And Issue scores, including: deficit, economy, environment, health care, education and taxes.

The information is displayed in 11 (10 deciles + Unknown) crosstabs or rows.

7 Scores BC_Party Lib_Decile


The Targets field allow you to display information about important metrics, including: “Canvassed as Liberal in X Elections”, “Lawn Signs (o6,08, 11)”, and “Other Party Supporters”.

Canvassed as Liberal in X Elections: Displays 4 categories: Liberal in 3 of 3 (elections), 2 of 3 (elections), 2 of 3 (elections), 2 of 3 (elections), and Unknown (no data).

8 Targets - Canvass as Lib in X elxns


Related Topics

Shared Contacts – Counts and Crosstabs
Counts and Crosstabs for Voter File/Shared Contacts
Layout of Counts and Crosstabs